I measured the perimeter of New York City Hall. First of all, I bought a pair of Moschino underpants in Century 21 on Church Street with my credit card. I walked to the door of city hall and shot the pair of underpants as if I was shooting a rubber band. Then, I moved towards where the underpants dropped to the ground, picked it up, and shot it again. This was done clockwise until I went all around the city hall. The distance of each shooting was called one "Moschino." In total, the perimeter of the city hall was 228 "Moschinos."
Brands and consumerism express style and taste and could be also considered a type of linguistic expression. After the dawn of globalization, brands have become common language and experience for the human society, just like how we use metrics to measure length and distance. With its humor, sarcasm, and originality, Moschino was a great choice to mock authority as I used its product to measure the perimeter of a government institution.

我測量了紐約市政廳的周長。我先在鄰近市政廳的Church街上的Century 21百貨公司刷卡買了一條莫斯奇諾（Moschino）的內褲，步行到市政廳門口，以彈橡皮筋的方式用手彈射內褲，在內褲降落處做下一個彈射，依順時鐘方向向前推進，直到繞行市政廳一周。每一彈射內褲的距離就叫一個 "Moschino"。結果，紐約市市政廳的周長是228個 "Moschino"。
很多時候品牌消費是為表達風格與特質，所以這可以是一種語言的表達。全球化之後，猶如我們用公尺英呎來表達長度與距離一般，品牌已經成為人類社會的共通詞彙與經驗。我取用Moschino其充滿幽默感、具諷刺本色及原創性的特色，以測量機構之周長為名義，狎弄強烈治權的象徵。