Regarding the Lion Project Works (Excerpt: Isabelle Kuo / Collection Catalogue 2021, Taipei Fine Art Museum)

Xiong Shi Project explores the various influences of art media on cultural circles. Between May and August of 1993, he purchased advertising space in four monthly issues of “The Lion Art Monthly” with the goal of creating an artwork based on advertising aimed at promoting art, thereby examining the role of media, as well as the rules of the game, in the Taiwanese art world. The work highlights the business and advertising functions of media in cultural activities and the authoritative influence that media has on public opinion, thus giving rise to reflections on how information distributes power and capital. Shi also challenges the notion of an artwork’s uniqueness by duplicating and disseminating his work in published advertisements. He even went so far as to create a limited edition by mounting and affixing signatures to his advertising images published by the magazine and offering them for sale at a price higher than that of the magazine to reflect on art market mechanisms. This project makes media dissemination into a vehicle for art, as well as calls media into question with media.

〈雄獅計劃〉旨在突顯並探討藝術媒體在文化圈的多重影響力。石晉華於1993年5至8月間，連續4個月買下藝術月刊《雄獅美術》內的廣告版面，製作作品刊登其上而達到讓作品發行流通的目的，以此省思媒體在臺灣藝壇中扮演的角色，以及其遊戲規則。〈雄獅計劃〉彰顯了媒體在文化活動中所具有的廣告角色和商業功能，並提出媒體權威對大眾意見的影響，引起關於資訊的權力分配和資本運作的思考。而當石晉華提供的「作品」刊登於廣告版面並經由複製而普及化，也挑戰了「唯一原作」的概念。他進一步在雜誌刊登作品的頁面上簽名並裝裱，成為版次限量，而且價格比雜誌售價高出許多的作品。以廣告刊登的方式反思藝術市場運作機制的同時，這項計畫也使傳播媒體成為創作的媒介，進而透過媒體質疑媒體。
（節錄:郭怡孜/典藏目錄2021，臺北市立美術館）

◆〈雄獅計劃〉1993｜麥克筆、1993年5~8月《雄獅美術》雜誌｜45 x 189 x 7 cm