In Taiwan, the cost for making the cover page of an art magazine is NTD300,000. This price usually includes 8 colored pages within the magazine. Normally, one colored page is priced at NTD20,000. Therefore, I wrote a letter to convince the owner of Artco Magazine to exchange the first three parts of Contemporary Art Alchemy (valued at NTD660,000) for making the cover, inserting advertisements, and being reported in the pages of the July edition of Artco Magazine (valued at NTD320,000). The cover and the advertisements promoted the exhibition of Contemporary Art Alchemy. I also had three art reviews in the magazine, written by curators I have worked or was working with, an art critic, and the collector of Fifty Cents. The owner of the magazine agreed to this exchange.

From a conceptual art perspective, the presentation of artworks is not limited to the exhibition venue. Press releases, press conferences, information given to the media, reviews, catalogues, and books are all venues under which art can be showcased. The Cover Project takes the most representative art magazine as a medium, and integrates concepts, context, art reviews, and marketing all on one single platform. At the same time, it raises questions about the objectivity of art critics and the conflict of interest.

在台灣，刊登藝術雜誌封面代價是台幣30萬元，通常還搭配8頁彩色內頁，1頁彩色廣告約2萬元。因此我寫了說帖及計劃書向典藏今藝術的老闆提議，以〈當代藝術煉金術〉前三部曲（總價值66萬元）交換典藏今藝術2010年7月的封面、廣告及內頁（價值約32萬元）。封面影像與廣告正是當月〈當代藝術煉金術三部曲〉在畫廊發表的時間，內頁中我安排了三篇藝評，分別由我過去或正在合作的策展人、評論家及〈伍毛〉的藏家撰文，評論〈當代藝術煉金術〉前三部曲。最後雜誌社老闆同意這個以作品交換雜誌封面的交易。

從觀念藝術的角度來看，作品的發表不是只有展覽的現場，新聞稿、記者會、發佈媒體的資訊、評論、畫冊、書籍都是藝術語言可以發生的場域。〈封面計劃〉將台灣最具代表性的藝術雜誌當成發表作品的平台與載體，把〈當代藝術煉金術〉三部曲作品的觀念、脈絡、藝評、行銷通通混植在一本藝術雜誌上。同時，這對媒體與評論者的客觀性及利益關係也提出了質疑。

◆《當代藝術煉金術》三部曲〈封面計劃〉2010｜雜誌、文件｜雜誌8本，文件：42 x 29.7 cm